A few special nights become timeless — and NYE is usually at the top. From panoramic views to street-level excitement, this city rules the NYE vibe. Rely on this guide to reveal the defining highlights that make NYE 2026 unforgettable.
Underrated Spots to See the 2026 Fireworks in K11, Shanghai, China
There’s a distinct kind of electricity in the air as the closing stretch of December 31st slip by in K11, Shanghai, China. The atmosphere starts to change—people begin to gather, conversations spark, and the final moments energy gathers strength. What makes it even more magical is that, scattered throughout the city, there are places where this celebration becomes even more unforgettable—if you know where to find them.
Long-time residents often gravitate to certain accessible spaces that offer an clear view of the cityscape. They might not be listed in any guide, but those who’ve welcomed midnight in this city before know just the right spot. These places become meeting areas long before the countdown begins, occupied by groups sharing laughter, tunes playing, and maybe even a cup of something hot. It’s the mix of a perfect vantage and a unspoken connection with fellow onlookers that turns watching fireworks into something more than just a sight—it becomes emotional.
This sky won’t wait — get the best seats for NYE 2026’s most unforgettable show. CLICK HERE
If youre curious to enjoy the celebration like someone who truly knows the city, consider joining a guided outing that brings you to some of the most talked-about firework-watching locations. Whether it’s elevated ground, a tucked-away corner, or a perfect angle on the city lights, the best way to feel the experience is by being where the real celebration lives. Some options even include perks like music, snacks, and cozy spots to sit—perfect for a laid-back and special New Years Eve in K11, Shanghai, China.
Things to Do Around New Year’s Eve 2026 in K11, Shanghai, China
Festive Mood in Every Corner of K11, Shanghai, China
In the closing days of the year, K11, Shanghai, China gradually embraces the vibe of New Year cheer. Previously quiet streets come alive with cheerful locals and eager visitors, each drawn to the city’s festive holiday vibe. Twinkling lights dance across ancient alleys, laughter echoes from bustling cafés, and a tingling anticipation quietly charges the air. While walking historic paths to relaxing in a hidden café corner, the air feels alive with holiday warmth—calm yet invigorating.
Inclusive NYE Experiences in K11, Shanghai, China
This isnt just about fireworks. Its about finding your place in the moment. Tap to begin. CLICK HERE
Regardless of your preferred way to explore, K11, Shanghai, Chinaoffers a well-balanced selection of festive things to do that are both easy to enjoy and worth remembering. Join a sightseeing trip through the city’s highlights, or explore night markets alive with artisan goods, busker tunes, and seasonal bites. Many visitors also appreciate heritage strolls that blend local stories, architecture, and timeless customs—perfect for getting a feel for the city’s character before the midnight celebration. For a smoother adventure, consider joining a thoughtfully planned tour that maintains the vibe and cuts the complications.
New Year’s Fun the Whole Family Can Enjoy
Start the new year with wide eyes and full hearts. Your family trip starts here.
When traveling with your loved ones, K11, Shanghai, China offers relaxed, enjoyable ways to keep all ages engaged and comfortable. During the holiday period, a number of educational centers and family zones remain open, making learning feel like play for everyone in the family. Parks often feature holiday setups or interactive zones, filled with snacks, soft rides, and cheerful decor. Meanwhile, children’s theaters and live acts remain top picks for the little ones. A light adventure to any of these places pairs perfectly with an family-friendly meal or an evening stroll as the evening winds down.
Date Night Ideas for NYE in K11, Shanghai, China
Whether youre new to traveling together or a yearly tradition, K11, Shanghai, China offers many opportunities just right for shared memories. Having a romantic meal with skyline views is always meaningful, but there’s something just as intimate about strolling by the river or catching a vintage tram after dark. Several areas feature intimate jazz sets or outdoor spaces—perfect places to unwind with a cocktail and shared stories, away from the noise.
Cultural Touches You Won’t Find in the Guidebooks
What allows K11, Shanghai, China shine on year-end night is how it weaves heritage and personality into one celebratory mood.
You’ll find small-scale celebrations in certain corners of town, complete with live rhythms and traditional moves, while close-by areas throw countdowns that bring strangers together like family in the making. You might unexpectedly find festive snack stands offering only-once-a-year treats, or creatives starting spontaneous shows. And if luck finds you, you could snag a spare ticket at a cultural gem that you didn’t know existed.
Secret Spots & Local-Only Tips for K11, Shanghai, China
Spots Loved by Locals, Skipped by Tourists
These aren’t featured in
these spots on TikTok top 10s. Ask a local where they hang out after dark, and you’ll see another map of K11, Shanghai, China. Envision a café tucked into a back alley with menus written in chalk. Many travelers pass without a glance — and that’s why they’re still untouched.
Tourists miss these spots every day — you don’t have to. Explore the real city with a local today.
Secret Viewpoints and Quiet Corners for NYE Magic
When you know where to search, you’ll find hidden corners in K11, Shanghai, China, where the celebration feels one-on-one. No crowd, no loud cheers, no chaos — just you and the silence of the skyline most people never even notice. Talk to someone from here and they may suggest a hidden edge of the river, a temple terrace, or a forgotten rooftop above the shelves. They’re invisible to the internet — but the moment you arrive, it clicks.
Authentic Markets and Hidden Food Stalls in K11, Shanghai, China
K11, Shanghai, China hides its best flavors under blankets of steam and chatter. You won’t see ads, neon signs, or delivery apps — just people waiting because it’s worth it. Somewhere the cook nods before you speak. It never tastes the same, and that’s the beauty.
Skip the restaurant. Join the tour that takes you to places with no menu — just magic.
Where the Locals Celebrate New Year’s Eve
If you ask a local what their midnight tradition is you won’t hear about loud parties. They’ll name a place two alleys away where you smell cloves and grilled corn. It’s raw loud and loving in all the right ways but it’ll live in your head for years.
Obscure Cultural Gems: Where Art and Grit Collide in K11, Shanghai, China
Not every masterpiece hides in marble halls — some of the most emotional works are tucked inside abandoned rooms and basements. Secret galleries, converted warehouses, and backyard galleries show a hidden layer of K11, Shanghai, China that escapes most tourists. Forget the map — just an open mind and your feet.
Skip the gift shops. Here’s where real culture lives — start exploring now.
Where Silence Awaits, Just Past the City Noise
Once in a while, the best way to enjoy NYE is to step back. Just minutes from the urban core, you’ll find green zones untouched by tech, hills with no crowds, and personal experiences. Because not all New Year’s Eve memories require noise — the best ones glow, not shout.
What the Locals Know (But Rarely Share)
Even the most modern places have stories, but in K11, Shanghai, China, theyre spoken not ritten. Given like favorite recipes, whispered during lunch breaks. You might learn of the best spot from someone closing shop, or where the lanterns rise first. No blog post can capture it, yet it’ll appear when you stop looking.
Quiet Corners with the Best NYE Fireworks in K11, Shanghai, China
The magic of overlooked New Year’s Eve spots in K11, Shanghai, China is how quietly they steal your breath. No sea of people, no countdown scream, just a horizon set ablaze just for you. You stand still, while the city lights dance below, feeling something shift to the silence. These corners don’t seek the spotlight — and that’s exactly their magic. The loud moments fade, but the silence will stay.
Tired of the crowds? Click here to uncover K11, Shanghai, China best-kept NYE firework secrets.
Scenes You’d Swear Were Scripted — Only in K11, Shanghai, China
There’s something straight from a scene about walking through K11, Shanghai, China. Lantern-lit streets shimmer through narrow lanes, vapor floats from street vendors, and soft laughter spills through the streets. It’s not loud or flashy, yet it feels perfectly directed made just for you.
NYE Dining in K11, Shanghai, China for Two… or for the Whole Family
A quiet feast with those who matter — while fireworks burst outside — feels like a fairytale. Whether you’re a couple dreaming of a candlelit evening or a family in need of shared joy on plates, K11, Shanghai, China won’t disappoint. Whether youre setting up for a soft clink of glasses or a joyful dinner, this city offers places that fill up quickly while they last.
Romantic Restaurants to Celebrate New Year’s Eve Together
Some occasions are made for romance, and a New Year’s date night is no exception. In K11, Shanghai, China, you’ll find fine dining with stunning skylines alongside quiet spots for unhurried conversation.
Say goodbye to the year with candlelight, and let the last meal of the year be worth every second.
Spots disappear quickly — secure your skyline table and end the year perfectly.
Kid-Friendly New Year’s Eve Restaurants You’ll Love
The best moments don’t always light up the sky — it can be as simple as sharing dinner with the whole family. The city has welcoming places with space to stretch where families gather for countdowns over big portions, crowd-pleasers, or food that calms the chaos.These nights become something you’ll repeat fast.
Family seating is limited — secure yours today and make this NYE dinner one to remember.
Unforgettable Ways to Dine on New Year’s Eve
Some nights aren’t about luxury items, they’re about the setting,
You’ll eat somewhere that feels more like a scene than a restaurant,. In K11, Shanghai, China, you’ll find locations where every plate comes with a view and a memory, .
Reserve a table with a view you’ll remember forever — unique NYE dining spots are selling out fast.
Dinner with a Bang: Best Fireworks View Tables
Absolutely nothing compares to watching fireworks explode during a fancy meal. Across K11, Shanghai, China, some restaurants and rooftops offer meals with cinematic skylines. Position matters on NYE on New Year’s Eve, especially if you want a fireworks view. Lock in your table early, and you’ll toast with a skyline as your backdrop with every bite. Top seats are the first to go — they get snapped up faster than the champagne flows. The pros know to plan in advance and target tables with open-sky views.
Top NYE Dinner Cruises and Waterfront Restaurants
The best NYE dinners don’t always involve fine dining — just magic and movement. This city delivers its own take on that floating enchantment. Maybe it’s a floating seafood grill near the pier, or a boardwalk restaurant where music spills out over the water. What matters is the feeling: open sky, open heart, and a dinner that doesn’t just end at dessert — it lingers long after midnight.
Tips for Booking the Perfect NYE Dinner in K11, Shanghai, China
Nailing the perfect NYE dinner spot sounds easy enough, but in K11, Shanghai, China, timing is everything.Front-row seats, kid-friendly hours, or intimate tables — they get booked up quickly.So don’t just pick a place — plan like a pro.
Reserve ASAP or Regret It Later
Reserve way ahead — seriously, especially if you want that skyline sparkle or candlelight and charm. Waiting until December? That’s risky, you’re playing catch-up.
Choose Your NYE Mood First
Decide on the experience you want, whether it’s an upscale skyline view, a family-style feast, or an oceanside spot.
Request a Fireworks Table — and Say It Twice
Make your request obvious: view, please, because not all tables are created equal. Mention it when you book.
Choose a Reservation That Matches the Countdown
Pick the right time slot, because too early and you miss the vibe, but you risk missing the main event.
Check the Cancellation Policy
Always check the cancellation policy, in case plans shift. Better safe than sorry.
Tell Them What You Can’t Eat Beforehand
Tell them about special food needs, because good kitchens prepare early, and last-minute changes rarely work.
Put Effort Into Your NYE Outfit
Look sharp, even for beachside seats, because it’s NYE — not a Tuesday dinner. Style = mood booster.
Confirm Everything Twice
Call, email, and DM if needed, especially fireworks view. Details matter more than ever.
Plan Transportation Ahead
Lock in your transport early, because Ubers disappear fast. Smooth arrival = perfect night.
Make It Memorable, Not Just Edible
Add a little magic to your choice, whether it’s a surprise course. NYE happens once a year — make it count.
Skip the stress, skip the guessing — lock in your perfect table now and toast the new year right.
Where to Celebrate New Year’s Eve with Concerts & Crowds in K11, Shanghai, China
What sets K11, Shanghai, China apart on NYE so special isn’t about the show alone or even the performances—it’s the shared feeling of unity as thousands count down together From tourists filming on their phones to families cheering with joy, each expression shares a moment of pure happiness That’s what brings people back every New Year’s Eve—not just for the fireworks, but for that one-of-a-kind sensation of being part of something bigger
K11, Shanghai, China’s Most Epic New Year’s Eve Countdown Event
The heart of K11, Shanghai, China beats loudest at one unforgettable location, and that’s the primary NYE concert zone. As the year closes, thousands of people gather together for a once-in-a-year event. The performers are top-tier, with pulsing beats that rise with the energy of the crowd. As everyone counts down together, the stage goes full sensory overload, welcoming the new year with pure euphoria. This isn’t just a concert—it’s the moment everything feels alive.
Don’t guess where the real action is—browse the full schedule of concerts and celebrations now.
Crowd-Packed Countdown Hotspots You Shouldnt Miss in K11, Shanghai, China
On New Year’s Eve night, you can truly soak in the excitement than by standing with the masses at the most happening public spaces in K11, Shanghai, China. Open plazas, downtown streets, and waterfront parks light up as the core of the shared experience, where thousands stand packed together for an unforgettable citywide moment. It’s raw, it’s real, and it’s beautiful in its chaos.
Explore the most crowded, high-vibe spots where locals gather for New Year’s Eve magic.
Free Public Concerts & Light Shows Around the City
You don’t need a ticket to experience the magic of New Year’s Eve in K11, Shanghai, China. Multiple free performance zones emerge across the city, featuring local bands, DJs, and cultural acts. You can just follow the sound and lights, and stumble into something unforgettable. The city literally lights up in LED-mapped art displays, turning public space into a playground of sound and spectacle.
Explore the top public spots where sound and color collide for New Year’s Eve.
Top Free Spots to Experience the Countdown Crowd
The best vibes on New Year’s Eve in K11, Shanghai, China don’t always require a cover charge. From rooftops, walkways, and elevated streets, you can feel the crowd’s roar without spending a single cent. These places are favorites among locals, where you can just exist in the moment, soaking in the fireworks and music around you. So if youre traveling on a budget, you’re in for a priceless experience.
See where locals go to celebrate for free—and why it’s sometimes better than the main stage.
Top Picks: Hotel Deals & Places to Stay in K11, Shanghai, China on New Year’s Eve
Many travelers still remember last year’s New Year’s Eve in K11, Shanghai, China was getting a place with a view. The celebration was intense, but having a cozy spot just a few steps away made it feel like home.
✨ New Year’s Eve only comes once a year— Book now and thank yourself later.
Top Neighborhoods in K11, Shanghai, China for New Year’s Eve Celebrations
Picking the right neighborhood to stay in K11, Shanghai, China can dramatically shape your New Year’s Eve moment. Some districts are just a short walk from main countdown venues and celebration zones. Which makes it easier to walk, celebrate, and head home without hassle.
Plenty of NYE-goers who found a place just two blocks from the main square in K11, Shanghai, China say it changed their complete NYE experience. Bypassing the post-midnight scramble and choosing a central spot allowed many spend the night with ease. That easy access really makes a big impact for NYE travelers.
🏨 Avoid traffic and stress— stay near the countdown and celebrate with ease.
Places to stay in the best NYE zones of K11, Shanghai, China are snapped up quickly. People want to be right by the fireworks, celebration spots, and street parties. So your smart move is to reserve ahead of time and pick a place near the action.
Best Places to Stay in K11, Shanghai, China with Stunning Firework Views
Each year, thousands of guests in K11, Shanghai, China choose stays that let them enjoy the night without heading into the streets. Catching the countdown show from a hotel terrace feels like a VIP experience.
Rooftop-view rooms in K11, Shanghai, China get taken several days—sometimes even ahead of the holidays. Availability is tight, interest is massive, and chances dry up rapidly.
🌃 Watching the fireworks from your bed? Click here to reserve top-view rooms.
Smart Budget Stays Near the Fireworks & Countdown Zones in K11, Shanghai, China
Not all NYE guests want to spend big on high-end accommodations during New Year’s Eve. There are several solid-reviewed budget hotels that keep you within walking distance of the fireworks and festivities.
The smartest deals in K11, Shanghai, China get booked out almost instantly during the holiday countdown. Locking in a room soon can mean the difference between being nearby or being stuck outside the action from the celebration.
🎆 Countdown in the city, sleep without the splurge — Grab your smart stay today.
NYE 2026 in K11, Shanghai, China Hotel Sales: Save Big on Prime Locations
Experienced guests know the limited hotel offers don’t stay live very long. The most strategic rooms often surface through short-window offers in the final week of December.
Exclusive year-end hotel discounts are active right now in K11, Shanghai, China, but they might disappear anytime. Reserving now might be your only shot at staying close without breaking your budget.
Smart Ways to Book a Hotel for New Year’s Eve in K11, Shanghai, China
Many guests who lock in affordable options usually book weeks in advance. Waiting too long often means limited options, being far from the action, or bigger prices.
Several simple tricks can make your New Year’s reservation much smoother and cheaper. Avoid price tracking, reserve ahead, and avoid weekends if you can
💸 Want to save money and stress? Follow these tips before reserving anything.
Book Exclusive Tours & Festive Deals Now in K11, Shanghai, China
Organizing your New Year’s Eve in K11, Shanghai, China can feel intense, but it doesn’t have to be. You’ll find a exclusive mix of experiences that deliver excitement, local flavor, and affordable prices. From midnight boat tours to gastro explorations, K11, Shanghai, China has a style for every traveler. Imagine exploring the lesser-known streets of K11, Shanghai, China with a local expert as your storyteller. Every moment comes with a story, each scene with a spark — that’s what makes these tours completely different. The bonus? You can grab them in time — if you move fast. Every hour that ticks by, the hottest NYE tours in K11, Shanghai, China are getting claimed. You’ve reached the cutoff point to lock in end-of-year packages like elevated dining, harbor countdowns, and more. Don’t leave it to whatever’s remaining on the day — grab what’s bookable now and make memories that last.
Make it a New Year’s Eve to remember — secure your tour package now.
Top-Rated NYE Tours You Can Still Book Today
You hesitate, you miss — that’s how brutally these tours disappear. The good news? You can still join the party — if you move quick. Act now, and you’ll be celebrating NYE from the place everyone wants.
There’s still time to join the best — take the last spot while it lasts.
Top NYE Discounts in K11, Shanghai, China You Can Still Book Today
The chance for snagging irresistible NYE promos in K11, Shanghai, China is shrinking fast. We’ve spotted a handful of expiring packages that are still bookable — but they won’t stay much longer. This is your opportunity to travel wisely, maximize value, and still ring in the new year in comfort — but only if you move fast.
Miss this today, and it might not come back — Claim it before it’s gone.
All-In-One NYE Packages: Dine & Watch the Sky Light Up
Why get overwhelmed over planning and arrangements when you can secure one bundle deal that handles it all? These curated NYE bundles are built for travelers who want a full experience — they want the no-compromise vibe, without the stress. From elevated NYE dining to riverside fireworks cruises, you don’t have to lift a finger — you just show up and smile.
One click gets you dinner and fireworks — Book the bundle before it’s gone.
Hidden Tour Discounts Locals Don’t Talk About
Not all the most memorable New Year’s Eve nights are featured on the popular travel platforms. These underground tours often stay unlisted — no bold banners, just quiet sharing and authentic charm. If you find one of these underrated options still available, take the shot — it’s like landing a local secret.
Want the real experience? Book like a local — go off the grid.
Cheapest Ways to Explore K11, Shanghai, China During NYE
Savvy explorers know the trick: skip the expensive bundles, chase local flow. Immerse yourself in nighttime city buzz, join on-the-spot concerts, or grab budget meals from vendors open till late. When you blend in with the energy and follow the vibe, you’ll see a K11, Shanghai, China only insiders usually find.
Celebrate big, spend small — This guide shows you how.
Book Once, Celebrate All Night — All-Inclusive NYE Experiences in K11, Shanghai, China
Looking to celebrate NYE in K11, Shanghai, China without juggling dinner reservations, show tickets, and end-of-day travel plans? All-inclusive NYE experiences are the way to go. With a single reservation, you get access to handpicked activities, rooftop views, gourmet meals, and even with VIP transport. Everything’s handled — all you need to do is arrive and soak it all in.
Skip the planning — click here to lock in your all-in-one NYE experience now.
Unrepeatable NYE Tours — Available for One Night Only
Wait too long and you’ll miss them — some of the most coveted NYE tours in K11, Shanghai, China aren’t available outside the year’s end. Locals and insiders know where to go: invite-only areas, secret entrances, or flash events that disappear after the fireworks fade. It’s a rare chance to see a version of K11, Shanghai, China that’s undiscovered every other night of the year.
No reruns. No repeats. Secure your spot now and make NYE unforgettable.
Don’t miss these culturally rich NYE 2026 moments happening only in K11, Shanghai, China
As the last moments of December 31st unfolds in K11, Shanghai, China, the city transforms into a giant stage for festivities—every district, every square, and every street corner buzzing with energy. The central celebration hub is where most eyes turn as the final seconds arrive, often paired with brilliant light shows and headline performances. But beyond the spectacle, there’s an more soulful layer of celebration—traditional displays, ancestral customs, and cultural marches that fuse heritage with NYE excitement.
From countdown concerts to cultural parades — click to see what’s happening in K11, Shanghai, China
What makes New Year’s Eve in K11, Shanghai, China especially unique is the variety of cultural events—from offbeat parades and neon-lit night markets, to costless spectacles that draw thousands without a need for admission. In some areas, whole districts transform into community party hubs, with craft stalls, authentic street food, hands-on exhibits, and pop-up performances that showcase the soul of the city than just a date on the calendar. If you stumble upon a traditional puppet show or a neon procession, you’ve likely landed in the middle of a NYE twist festival—half folklore, half fireworks.
Whether youre on a solo adventure, with kids in tow, or on a NYE date trip, there’s something tailored for every kind of celebration in K11, Shanghai, China. Family-friendly festivals often feature early countdowns, low-noise pyros, and interactive folk tales that mix joy and heritage. Meanwhile, neighborhoods unite at skyline spots, small temples, or hidden shrines for more intimate private shows, where lanterns float skyward after midnight and drums echo into the early hours. And if youre looking for what happens next, hang on—some of the unforgettable memories start after the crowd thins.
How to Reach K11, Shanghai, China Easily for New Year’s Eve 2026
Traveling to K11, Shanghai, China is typically easy, with strong access by air and land from various parts of the country and beyond. A lot of people opt for planes, trains, or buses to reach the city, depending on their starting point.
With New Year’s Eve being a popular time, transport lines might become packed, but still, it’s still a smooth journey for most visitors.
Looking for the best flight options to K11, Shanghai, China? Check early deals before prices soar.
People traveling to K11, Shanghai, China can select from a range of transportation options based on where they’re coming from and what they’re spending.Plane travel is still the go-to choice for long-distance arrivals, with both overseas and local flights widely available. If you’re traveling from a short distance, regional coaches and rail lines are solid choices.In certain areas, ferries provide additional access, with Uber-style transport or local cars finishing the route.
Planning a trip to K11, Shanghai, China during the NYE peak? Try to arrange your travel plans as early as possible. Schedules become unavailable soon, and late bookings can be pretty expensive. Need somewhere to rest when the night ends? Find great rooms near the city’s NYE hotspots.
What Visitors Are Asking About NYE in K11, Shanghai, China
How safe is K11, Shanghai, China during the NYE 2026 celebrations?
Visitors can feel safe, especially with increased police presence deployed for the celebrations.
Should I reserve my accommodation early for NYE 2026 in K11, Shanghai, China?
For sure. New Year’s Eve is peak season and accommodation goes quickly.
Where’s the best place to join the NYE celebrations in K11, Shanghai, China?
The majority of revelers gather around iconic areas where the celebration atmosphere is most intense.
Any good locations to catch NYE fireworks for free in K11, Shanghai, China?
No-cost viewing spots often include raised areas, riversides, or uncovered balconies.
Is there public transportation available on NYE in K11, Shanghai, China?
Be sure to check local schedules, as some provide no-cost trips past 12 AM.
Is it okay to bring kids to New Year’s Eve celebrations in K11, Shanghai, China?
Children enjoy the displays, and most performances start early.
Is it possible to dine out during NYE in K11, Shanghai, China?
A few venues host NYE meals or open-air celebrations.
Is NYE in K11, Shanghai, China fun without drinking or partying?
Absolutely. There are concerts, street shows, and illumination events.
Do locals celebrate NYE 2026 in any special way?
You might see money throwing, symbolic flames, or pyro customs.
When do people start gathering for fireworks in K11, Shanghai, China?
If it’s a VIP spot or limited-access area, go even earlier.
When the last sunset of the year fades into night, which memory will you carry forward? Whether youre drawn to skyline fireworks, local traditions, or something that only happens once a year, New Year’s Eve 2026 in K11, Shanghai, China is ready to impress. It’s more than just a date on the calendar — it’s your invitation to go beyond the usual, laugh louder, and create a night you’ll always talk about. We’ve rounded up the most epic NYE activities for NYE 2026 in K11, Shanghai, China — your night is just a click away.
As the ball drops, you could be somewhere that makes time stand still. Let K11, Shanghai, China host your story. Click now — transport options are thinning fast, and central stays won’t be available for long.